Facebook Dependency Survey: RESULTS

Last month, we opened a survey for dance organizers on the topic of how dependent we are on Facebook being free. The survey
was 10 questions long, and was anonymous if desired. Today we share the results of the survey.

The Background

I’ve been trying to follow the big tech monopolies for a while now… keeping track of their acquisitions, political maneuverings, etc… Although my interest started mainly as a hobby, the more I have become involved in the dance community, the more I have come to view the big tech issue as a practical one. My personal network, my business, and a lot of my sense of self is tied up on platforms like Facebook and Google.

Over the past year or so, I have noticed a shift in how politicians treat the tech monopolies. It appears there is a growing impulse among both politicians and regulators to clamp down on the power that these monopolies exercise. Although it is still way too early to guess the outcome of this struggle, I think now an excellent time to assess how resilient we are to potential shocks to the tech system. As an example of this shift in the treatment of the tech monopolies, I share with you the following article:

Dark Clouds Over Facebook: The $5 Billion Settlement Isn’t Finalized, by Matt Stoller

Facebook makes the vast majority of it money from advertisement revenue. If regulations change in a fundamental way regarding digital advertising, the knock-on effects could be very significant for us dance organizers. Of course, I don’t have a crystal ball or anything, but I do think it’s wise to assess just how dependent we are on Facebook. Hence the idea of survey.

The Results

Without further ado, here are the results from the survey. We had 77 organizers complete the survey. I leave it to each of us individually to draw conclusions from the data.